Two posts by Steve Marcus, former head of Grateful Dead Ticketing, from the WELL, reproduced here with his permission.
539, 416 of 428: Steven E. Marcus (smarcus) Sun 4 Dec 05 01:56 65
I am just happy for all that I have received in the past and for the
over 100 times that I was allowed to plug into the board.
The facts are fairly simple. When the Dick’s Pick’s series was started
each one sold about 25,000 units, but in the last few years that has
dropped to 10,000 or less (which is why the Fillmore boxed set was
limited to 10,000. Hind sight is most likely now telling GDP that they
could have easily sold 25,000.)
Offering a new Dead Download every month is NOT going to make any one
rich, and the fact is that because of the way that the band ran their
business none of them are rich in the true sense of the word. Some of
them put away their money and invested, but I would be very surprised
if any them are worth more than $15,000,000.
This band was overly generous in the wages they paid their employees.
At the peak I was paid a base of $62,500.00 (which was at the time
about $20,000-$40,000 more per year than all other box office managers
for all the major stadiums and arenas in the country and a hell of a
lot more than any other ticket sales manager for any other band) on top
of that base you can add four bonuses per year; one for each tour
(Spring, Summer, Fall at approximately $5,000 per tour) and a Christmas
bonus of around $10,000 although I believe it was $20,000 in 1988.
One top of that add in the 15% of the TOTAL amount earned that GDP
contributed into a profit sharing plan and COMPLETE Dental and Medical
coverage plus four week vacations (not including the two to four weeks
GDP was closed after New Years.) The free tickets for almost every
show for almost every employee. Hell the women that were basically
receiptionists were getting over $45,000 per year plus all the above.
In the real world they would have been lucky to get $30,000 total per
year!
A few months after Vince was brought into the band he finally asked
how much he was getting. He was told $1,000 per day. His response was
so we play 80 shows per year, that good. He was corrected and told
that it was for 365 days plus tour and Christmas bonuses. He was paid
exactly the same as Garcia and everyone else. Do you think Ron Wood
was paid the same as Mick or Keith? Not a chance. Do you think Darryl
Jones is getting paid the same as Bill Wyman was getting even after 15
years in the band? Not even close.
My point is that this band could have cut everyone’s pay almost in
half and we would still have been well paid, but their basic attitude
was share the wealth.
In a period of one year I went from sitting outside Frost because I
couldn’t get a ticket (1982) to NEVER having to worry about getting a
ticket for ANY show AND being paid for it. I am thankful for all of
that.
My point is that all of us have benefited from this bands generousity
if only from the years of allowing us to tape shows and share them.
Even as an employee I bought EVERY single music or video release.
And when I have the money I still do.
I have hundreds and hundreds of hours of incredible music that I can
listen to some of it high quality board source and some of it high
quality audience source. Everytime I listen to one of those tapes I
thank the Grateful Dead for letting me relive incredible times, and if
they choose to take all the free stuff off line it is their choice. I
can still trade what I have.
Shit, it’s 2 am and I am rambling…
539, 418 of 428: Steven E. Marcus (smarcus) Sun 4 Dec 05 06:43 13
I left off the “per diem” when on the road which was $45-$60
per day for expenses, but the Grateful Dead traveled with a four star
chef from a major resteraunt AND a Vegan chef, plus we could order food
“bags” with custom made meals for the days off. 30 days on the road
at $45 per day = $1,350 of which I would usually spend less than $300.
And another point about sharing the wealth. When David Bowie was paid
$1,500,000 to play the 1983 US Festival he paid each member of his
band union MINIMUM!!!! Which I believe was $350 each!!!!! Stevie Ray
Vaughn was supposed to be on that tour until he found out what Bowie
was planning on paying him.
539, 429 of 429: Steven E. Marcus (smarcus) Sun 4 Dec 05 12:48 17
… in 1987 when they
started making $50,000,000 per year in ticket sales [...] their song
lyric writers were living off royalties from record, tape and CD sales
which was and is very little. At that point the Grateful Dead voted to
pay Hunter and Barlow annual salaries, plus the royalties.
Also I wanted to make it clear that my above posts are relating only
to the Grateful Dead with Jerry, not The Other Ones or The Dead who I
am very sure aren’t paying every player the same, and that that policy
ended with Jerry.